Emotions Paper

The connection between motivation and emotions can be seen in everyday life. To show the connection this paper will discuss two of the historical theories of emotion and arousal as they relate to human motivation. Then it will analyze two research methods used for uncovering basic emotions. Finally it will cover the facial feedback hypothesis, particularly the event-appraisal-emotion sequence. James-Lange Theory There have been numerous theories on emotions and arousal. The James-Lange theory is one of the earliest theories of emotion (Goodwin,2008).William James was considered America's first psychologist. James was captivated with understanding the functions of consciousness. Carl Lange was a psychologist and physician in Denmark. Even though his work is directly linked to James, his deconstruction of emotions has made his work a precursor to the theories of emotion (Wassmann, 2010). He is not as popular as James but was an important contributor to the James-Lange theory. The theor y discusses how emotions are directly affected by the physiological arousal of the body in reaction to an exciting stimulus (Deckers, 2010).According to the James-Lange theory one will feel emotions in a specific sequence. The theory's sequence is emotional stimulus followed by physiological response leading to an affective experience (Deckers, 2010). For example, if a person is involved in a car accident he or she will feel the physiological responses of the body. One may experience heart pounding, hands shaking, or jaw tightening. These responses bring forth emotions like fear, panic, anger, or anxiety. Therefore the physiological arousal is what determines the emotions (Deckers, 2010). Cognitive Arousal TheoryThe cognitive arousal theory takes emotions to next level by focusing on the interaction between arousal and cognition (Deckers, 2010). According to this theory when a person experiences a situation, he or she will interpret the physiological arousal, and will extract inform ation needed to have an affective experience (Deckers, 2010). Within this theory there are two dimensions of emotions, they are quality and intensity. Quality is a person's interpretation of the experience where as the intensity of the experience depends on the degree of the arousal.For example when experiencing a car accident, one will focus in on the actual occurrence of the accident, and then based on the severity, the person will analyze and respond effectively. So according to the cognitive arousal theory the intensity of the emotional experience will be dictated by physiological arousal and will directly affect how a person feels (Deckers, 2010). Facial Feedback According to Buck (1980), facial feedback hypothesis states that the facial expressions of a person provides a necessary requirement for a person’s emotional experience or behavior to affected (page 812).A person’s facial feedback, or facial expressions, can change how another person will react to a parti cular event or situation. There are two versions that may play a role in the actual hypothesis itself based on specific personalities. Between-subjects version of facial feedback hypothesis implies that a lack of overt expression can be detrimental to the emotional process as a whole (Buck, 1980). The premise of this version is that if a person is nonexpressive with one emotion then that person would be nonexpressive on all other emotions and vice versa.Within-subjects version of the facial feedback hypothesis states that a person will have a higher emotional experience on other emotions if they are expressive in general (Buck, 1980). The backbone of this version is that if a person is expressive in general they may have a higher emotional experience across the board. The event-appraisal-emotion sequence has three varying assumptions in emotional events. To begin, different emotions can be produced by varying appraisals of the same event. For example, the end of a sporting event can elicit two different emotions.The winning team will feel excited, happiness, and victory while the losing team may feel disappointment, neglect, and failure. Next, similar appraisal of varying events can create similar emotions. Two people purchasing like vehicles may walk into a dealership and the first may pay $5,000 for a vehicle and the second may pay $10,000. Though there is a difference in purchase prices, both customers may walk out with feelings of success as they are satisfied with the purchase price of their vehicles because it fell within their budget.Lastly, the outcome of the appraisal process provokes automatic emotions. In many situations, a person will be unable to avoid feeling happiness or sadness. Research Methods Uncovering basic emotions can be handled with various research methods such as category analysis of emotion words and facial expressions. Category analysis of emotions words is based on the belief that certain words have been created or modified to desc ribe people’s emotional responses (Deckers, 2010).Words like love, sad, or angry have been labeled as such because people have experienced such emotions and needed the words to categorize the feelings. With category analysis, the feelings or the emotions drive the creation of emotion words and so without the emotions themselves, the words would not exist. Through this type of analysis, words were classified by emotional category based on word meaning and resulted in five basic emotion categories: happiness, sadness, anger, fear, and disgust (Deckers, 2010). Facial expression analysis states that there is a specific facial expression for each basic emotion.Furthermore, any â€Å"emotion† that does not have a distinctive facial expression should not be considered an emotion. There are six major facial expressions of emotions that are easily identifiable by people of different cultures throughout the world: happiness, surprise, sadness, fear, anger, and disgust. It is als o believed that the intensity of any emotion and the intensity of its corresponding facial expression will increase at the same rate.Conclusion References Buck, R. (1980). Nonverbal behavior and the theory of emotion: The facial feedback hypothesis. Journal Of Personality ;amp; Social Psychology, 38(5), 811-824. Deckers (2010). Motivation, Biological, psychological and environmental (3rd ed. ). Boston, MA: Allyn ;amp; Bacon. Dimberg, U. , ;amp; Soderkvist, S. (2011). The voluntary facial action technique: A method to test the facial feedback hypothesis. Journal Of Nonverbal Behavior, 35(1), 17-33. doi:10. 1007/s10919-010-0098-6. Goodwin, C. J. ((2008)). A History of Modern Psychology (3rd ed. ). Retrieved from The University of Phoenix eBook Collection database.

Intro to Rh Bill

Humans are naturally born governed with laws and that’s what we call the natural law. And as we, humans grow to become more intellectual, we generated our own laws and rules to govern our lives for better quality and discipline. But sometimes, there are laws or proponents that have gained different viewpoints among us as to its necessity, value, and morality. One of these is the Reproductive Health Bill. Almost over a decade has passed since the Reproductive Health Bill in the Philippines was for the first time proposed, now that the pursuance of the bill has gained its rebirth, still it has become a part of the national debate bringing about a wider division. The Reproductive Health Bill, popularly known as the RH Bill, is a Philippine bill aiming to guarantee universal access to methods and information on birth control and maternal care. While there is general agreement about its provisions on maternal and child health, there is great debate on its key proposal that the Filipino taxpayer and the private sector will fund and undertake widespread distribution of family planning devices furthermore, 81% Filipinos are Catholics, the Catholic Church exerts a strong influence in public life. Its staunch of opposition to the bill has drawn the ire of non-Catholics and Catholics alike who support the bill, and they invoke the principle of separation of church and state to stop the church. Passage or non-passage of the bill has negative implications depending on the views.

Human Impact on the Natural Environment Case study: The world’s Tropical rainforests

They are found around the equator between the tropic of Cancer and the tropic of Capricorn. They run in a belt from west – east. The landmass of tropical forest is very extensive, it covers 7% of all the worlds land. It is trans continental; it covers 4 continents South America, Africa, Asia and Oceania. The Rainforest Environment: The Amazon rejoins of South America (Amozonia) Population density is number of people by area of land Population density = number of people/ are of land Brazil population = 150500000 Land area = 8361111 km2 population density =18 people per km2 U.K population = 56000000 Land area = 244602 km2 population density = 229 people per km2 Amazonian population = 6000000 Land area = 2000000 population density = 3 people per km2 A Comparative Analysis of population for the 3 areas? Brazil is a much bigger population and a massive amount of land so there are a lot of people living in a large amount of land that is why the population density is so low. The U.K has a large population but a small amount of lad it is very densely populated that is why the population density is so high. Amazonian has a small population and a large amount of land it is very sparsely population that is why the population density is so very low. You can read also Costco Case Study The Tropical Rainforest climate compared to our own (London and England) The range of temperature is the amount of degrees between the lowest temperature and the highest. (1) The annual rainfall for Manus is 1811mm this is about three times as much rain as London receives 600mm London has a very fixed amount of rainfall over the year and Manus has an extremly varied amount of rainfall over the year. (2) Manus has a very high average temperature at about 28oc this is about three times the temperature of londons at 11oc. (3) Manus has a very small range of temperature 2oc this shows no fixed seasons with temperature because there is very little change London's is seven times bigger a 11oc this shows that the temperature is not fixed this is show by the four seasons winter spring autumn and summer, in June, July and August the temperasture is at its highest showing summer. (4) Manus has only 2 distinct seasons the wet and the dry season because the temperature is the same all year round from November to May it rains very hevily about 200 mm from june to april it is relitivly dry about 50mm. (5) The rainfall in Manus is very heavy most of the year except of 3 months it is not fixed; in London the rain is a similar amount all year round. Vegetation and Daily Weather Conditions Read this Ch. 22 Respiratory System In the rain forest the water is evaporated during the day and by 3 o'clock it starts to rain this is covectional rainfall. This make the forest vegitation very dense and not much light reaches the forest floor, becase it is some warm and wet if anything fall to the floor it starts to decompose quickly, There are 4 layers in a rain forest the top layer is the Emergents these are 45 meters high they are close together and stop some light passing through the there is the main canopy at 30 meters this stops more light and then at 25 meters there is the under canopy this stops more light then there are the shrubs at 5 meters this stops more light, so there is not very much light at the floor. The trees in the tropical rainforest are deciduous but the forest remains evergreen. Why? There are constant high temperatures, this means that there are no seasons like winter when the tress lose there leaves, the tress lose their leaves at different times in the year so it looks like the forest is evergreen.

Describe how European colonists' relations with these populations Essay

Describe how European colonists' relations with these populations - Essay Example Since, the 15th and 16th centuries, the western powers were in a scrabble to show dominance either in Europe or in foreign countries by the way of acquiring more territories. As such, they were in a competition for power within European power politics.1 However, even as they did this, they encountered opposition to their plans inform of military resistance and political and diplomatic responses. Ideally, the western powers interacted with the colony populations in through actual colonialism, slave trade, and missionary relations that encompassed religious intrusions. Generally, colonialism involved unequal relationships between the European colonialists’ and the indigenous population. Such relations have been marred with violent acts. This results from the fact that the colonial rulers make fundamental decisions on behalf of the colonies with an aim of fulfilling their interests and denouncing the indigenous people’s interests. This leads to political conflicts and dish armony in the colonies. Additionally, the quest to bring to a centralized control of a vast number of territories jeopardizes the diverse cultures involved and thus the political conflicts. In matters relating to slavery, European colonialists captured and sold Africans to other European traders. This was probably the greatest source of conflict between the colonialists and the indigenous people. The manner in which this process was carried was inhumane and hence the disharmony in their relations. Indeed, the European colonialists looked down on Africa’s rich cultures by mistreating them and subjecting them to slavery. Moreover, they sought to have them denounce their culture and adopt the western culture that did not augur well with the indigenous people hence the continued political conflicts and disharmony. Additionally, even the missionaries contributed a lot to the rise of political conflict between the European

ACCIDENT victim interview retport Essay Example | Topics and Well Written Essays - 500 words

ACCIDENT victim interview retport - Essay Example In the course of the tasks requiring patients to be carried to change positions or to be assisted in going to the toilet, Ms. NA had to contend with exerting much effort to assist a patient who was apparently overweight. She was asked to assist the patient to go to the bathroom. Normally, there was a family member to assist, in addition to just relying on Ms. NA. However, since the family member had an important errand to make, Ms. NA was left alone to do the task. She managed to take the patient to and from the bathroom but the weight was already pressing on her arms and hands. When she had to exert one more full effort to ensure that the patient is situated comfortably on the bed, she felt that she has extreme pain on her right hand and felt extreme back pains and had to be relieved from the remaining time in her job that particular day. The date that the injury happened was September 5, 2012. From the occupational injuries noted, Ms. NA filed for absence from work due to sickness for one week, starting on the date of the injury, September 5 up to September 10, 2012. From examination with an orthopedic doctor, it was revealed that though there was no dislocation on her right hand, there appears to be swelling due to muscle strain. Further, examination on her back also noted lower back injuries, in conjunction with musculoskeletal disorders. In this regard, five days leave was prescribed with medications ranging from anti-inflammatory drugs, vitamin supplements, and intermittent occupational therapy on the affected areas. The incident did not result in OSHA visit since it was assumed that the occupational injuries and illnesses were sustained as normal and regular part of Ms. NA’s responsibilities as nursing aide. However, since the nurse manager was advised on the incident, it was evident that there were changes to the workplace that were needed. As such, it was evaluated that nursing aides who are

Discussing assessment results Assignment Example | Topics and Well Written Essays - 750 words

Discussing assessment results - Assignment Example As such, while a task oriented leader has fewer considerations for the needs of people around or team players, the average score indicated significant attempt to care for other team players. These results indicate that, in addition to being analytical and logical in achieving certain ends by following strict procedures in the workplace, there is a significant concern for team members involved in completing the task especially where a task has to be split into smaller sub-tasks to make the work easier. Therefore, the tests indicated both relational-oriented and task base leadership qualities, though with a bias on task-based leadership qualities. The score obtained in B.2 test also authenticates the above findings. While the score for management attention was 14 and a 16 for management meaning, management of self and management of trust, the score for management of feelings was 17. The management of attention and meaning are important in people-oriented leadership styles where a manager has to be more concerned with the people accomplishing the task contrary to the task at hand. The average scores in the above parameters indicate that though there are some people-oriented leadership qualities, these qualities have been suppressed by the observed dominant task-oriented qualities. A high score in the management of trust, self-risk and feeling indicate a case of extremely high personal discipline and confidence in achieving any task. As such, a high confidence and discipline makes it possible to have more focus on the task at hand and the procedures involved than on who is to perform the task as needed in people-oriented manage ment. The leadership tests indicate more transformational than transactional leadership qualities. Firstly, considering the five power score in leadership, the score for reward was 4, coercive 2.2, expert, 4, legitimate 4 and referent 5. The high score in referent power indicates the high ability

Cf child Essay Example | Topics and Well Written Essays - 500 words

Cf child - Essay Example All identified effects of the exercise were positive induced emotional and physical status as well as the children’s self worth. The children’s willingness to engage in the practice was however low and parents’ support for the exercise program was poor. While outpatient exercise offers a solution to cystic fibrosis among children, its implementation has not been embraced and this could account for the persistent incidence rates. Validity and reliability of the study, based on the empirical approach over a long period, means that exercise is effective for managing cystic fibrosis, and should therefore be prescribed to the patients (Gulmans, De Meer, Brackel, Faber, Berger and Helders 1999, p. 39-45). Another study on effects of physical exercise on cystic fibrosis condition supports significance of exercise as a management strategy. The study by Zach, Oberwaldener and Hausler that exposed cystic fibrosis victims to physical exercise, without any alternative management strategy, identifies both short term and long term effectiveness of physical exercise. Improvement in forced expiration, as the results showed, supports effectiveness of the exercise in resolving the respiratory inefficiency among the cystic fibrosis patients. The study’s results identify effectiveness of exercise as a management strategy because of improved airflow and muscle functionality. Even though the patients did not report improvements in their lung capacities, the positive changes that the treatment induced mean that exercise is an effective strategy. Exercise if further a natural approach and therefore offers better safety, because of freedom from potential adverse effects of chemicals in industria l medications that have been used to manage cystic fibrosis. The empirical results can therefore be used to support application of exercise as a safe and effective alternative to management of cystic fibrosis (Zach, Oberwaldener and Hausler 1982, p. 587-

Los Angeles urban economy Essay Example | Topics and Well Written Essays - 2000 words

Los Angeles urban economy - Essay Example Riverside County’s main city is the city of Riverside. The city is located 53 miles eastwards of Los Angeles, in southeast California. The department of public works in the city of Riverside provides solid waste collection services in the city. The waste collection services were organized by this department through various policies (City of Riverside, 1). The local policy, over time, the city policy of waste management has been dynamic in its mode of operation. In 1992, the policy stipulated that trash collection was reduced to once per week from twice a week, but it now incorporates the collection of green wastes once a week. Over time the policy has changed to improve waste collection, in 1994 the municipal code required that all projects provide enough space and collect recyclable waste. Solid waste service, this division of the public works department was mandated to provide integral waste management services in a manner that is cost effective. The division was basically mandated to collect, dispose and recycle solid wastes from every resident (The Friday Flyer, 1). Source reduction, this program of the public work was charged with management of waste reduction thus managing waste in its all diversities. This was achieved by formulation of workshop that advised participants accordingly. The division has also encouraged its residents to recycle grass as a reduction strategy. This program is however conducted by placing of all trash in the recycling cart and trash was also placed in bags before loading to carts in instances that the cart is damaged; a contact number was given a public number through which the city council was contacted for replacement. The city authority sol bag tags at efficient prices of $2 at the city hall, these bags were used for purposes of filled trash carbs. This bag tags were each less than 40 gallons. Trash that was out of the carb

Review article Example | Topics and Well Written Essays - 250 words - 2

Review - Article Example Consequently, the authors show how circadian rhythm is produced by the donor tissue and not a consequence of spontaneous recovery of function. The title, a diffusible coupling signal from transplanted superchiasmatic nucleus controlling circadian locomotor rhythms, is adequate in describing the content of the article. It contains the entire content that is discussed in the article. From the article, the authors’ goal is to show that transplanted SCN can sustain circadian activity rhythms by diffusible signal means. The fact that transplant of SCN restore circadian activity rhythms to ablated animal SCN has motivated the research and discussion in the paper. The other factor is that coupling nature of signals from grafted SCN is unknown and presumed that re-establishment of appropriate synaptic connection is required in functional recovery. In conclusion, the findings showed that neural afferents are essential for circadian rhythmicity. Additionally, it shows how circadian rhythm of SCN can be relayed to targets. Further, the results demonstrate that diffusible signal is sufficient to rhythmicity restoration. The finding in the paper is significant as it demonstrate how diffusible signal is sufficient in rhythmicity

Bacteria Shape and Size Essay Example for Free

Bacteria Shape and Size Essay Questions: A.What are the advantages of using bleach as a disinfectant? The disadvantages? The advantages of using 70% alcohol? The disadvantages? The advantages of using bleach as a disinfectant is strong and effective disinfectant. Its active ingredient, sodium hypochlorite, denatures protein in micro-organisms and is therefore effective in killing bacteria, fungus, and viruses. Household bleach works quickly and is widely available at a low cost. The disadvantage is could irritates mucous membranes, the skin, and the airway. It also decomposes under heat or light and reacts readily with other chemicals. Bleach solutions begin to lose its effectiveness after 2 hours. You will need to make a fresh solution for each experiment. The advantage of the 70% alcohol mixtures is capable of killing most bacteria within 5 minutes of exposure. It is a 70% isopropyl alcohol solution suitable for use as a disinfectant and is safe for contact with the skin. Alcohol mixed with water is an effective disinfectant. The water is the mix prevents the cell from dehydrating and allows the alcohol component to disrupt the cell membrane and enter the cell resulting in the denaturing of cellular proteins. It is a 70% isopropyl alcohol for use as a disinfectant and is safe for contact with the skin. The primary disadvantages of using 70% as disinfectant are that is ineffective against that is flammable and should be not used around a flame source. Another consideration is that it is flammable and should be not used around a flame source. B.List three reasons why you might choose to stain a particular slide rather than view it as a wet mount. C.Define the following terms: Â ·Chromophore: Â ·Acidic Dye: Â ·Basic Dye: D.What is the difference between direct and indirect staining? E.What is heat fixing? F.Why is it necessary to ensure that your specimens are completely air dried prior to heat fixing? G.Describe what you observed in your plaque smear wet mount, direct stained slide, and indirectly stained slide. What were the similarities? What were the differences? H.Describe what you observed in your cheek smear wet mount, direct stained slide, and indirectly stained slide. What were the similarities? What were the differences? I.Describe what you observed in your yeast wet mount, direct stained slide, and indirectly stained slide. What were the similarities? What were the differences? J.Were the cell types the same in all three specimen sets: yeast, plaque, and cheek? How were they similar? How were they different?

The Structure And Complexity Of Languages English Language Essay

The Structure And Complexity Of Languages English Language Essay Language, as described by the cognitive scientist Steven Pinker, is the jewel in the crown of cognition (Siegler 212). Out of all our mental processes of cognition, language is arguably one of the most used and intricate process, as evidenced by the approximately 6,909 different languages used in the world today (Lewis, ethnologue.com). As Noam Chomsky wrote, when we study the human language, we are approaching what some might call the human essence' (Chomsky 88). Chomsky refers to language as the human essence because it is one of the few cognitive abilities that is so central to human development, while at the same time putting human beings in their own echelon of biological complexity in organisms. As much as we take language for granted, an alien species foreign to our methods of communication may become curious or puzzled when watching us communicate. After all, we sometimes sit for long periods of time, listening to our fellow humans make hisses and squeaks with their vocal chords. We do this because that these sounds that we make have structure, meaning, and significance. In our daily lives, each one of us wields the tools of language not only to convey information, but also to motivate, influence, or command attention. To understand language, there are four key areas that merit attention: the structure of language, different stages in language development, varying views in language acquisition, and the biology behind language. Structure of language Although language is incredibly complex, as mentioned before, linguists have found ways to separate language into different parts. According to the current methods, language is comprised of three simpler building blocks: phonemes, morphemes, and grammar. The smallest unit of language is a phoneme, which are the basic sounds of a language. For instance, the English word cat is made up of three phonemes, including the starting c- sound, followed by the vowel a-, and finally the hard consonant t- ending. While at first glance phonemes may seem to be equivalent to letters, this is not the case. In English, combining two vowels often generates a new phoneme, such as the ou- vowel sounds in pout. According to linguists who have studied over 500 different languages, humans use around 869 different phonemes. English is comprised of around 40 different phonemes, with other languages having anywhere from 20 to 90 (Meyers 383). A chart listing the main English phonemes is provided (see fig 1). In language, changing phonemes in words alters their meanings. For instance, changing the phoneme between the letters b- and t- creates twelve new meanings: bat, bout, beat/beet, bought, bet, boot, bit, boat, bite, but, and bait (Wardbaugh 189). As important as vowel sounds may seem, consonant phonemes actually carry more information: The treth ef thes statement shed be evedent frem thes bref dementretien (Meyers 383). Another interesting phenomenon that we encounter in our daily lives is the difficulty people have with pronouncing words from different languages. This is primarily because as we grow and learn language, we learn the set of phonemes required by our native language, but we also have difficulty with phonemes from other languages. For instance, a common example of this is a native German speakers difficulty with the English phoneme th-. When trying to pronounce the word this, German speakers often say dis instead. This is because the th- phoneme doesnt exist in the German language. Likewise, English speakers have trouble with the German rolling r- and breathy ch- phonemes. Surprisingly, this is also common among sign languages as well. With almost 200 different sign languages used in the world today, native signers of one language may have difficulty with the phoneme-like building blocks of other sign-languages. According to the researcher Ursula Bellugi, Chinese native signers who come to America to learn sign usually sign with an accent (Klima and Bellugi 158). http://kisi.deu.edu.tr/tarkan.kacmaz/courses/phonetics/phonemes.jpg Figure 1- English Phonemes Morphemes are the second building block of language. While phonemes are the basic sounds of a language, morphemes are the smallest units of language that convey meaning. There is some overlap between morphemes and phonemes; some phonemes, such as the English a- and I-, are both basic sounds as well as words that carry meaning. More often, however, morphemes are combinations of multiple phonemes. Some may be entire words, but others are parts of words. While words like run and toy are morphemes, prefixes and suffixes like pre- and -ed qualify as morphemes as well. The third and most complex building block of language is grammar. The English language is composed of 40 phonemes, which combine to form around 100,000 different morphemes, which then combine to form over 1,000,000 different words and derivations (Meyers 384). In order to handle all of these words in a structured and organized manner, we develop rules and patterns to create a standard method to communicate between one another. The two main divisions of grammar include semantics and syntax. The first branch of grammar is semantics, which is the set of rules that governs how we derive meaning from words, morphemes, and sentences. In semantics, we study the relationship between signifiers and their denotata. Signifiers are the signs, words, or phrases that we are interested in, while denotata is what these objects stand for. For instance, from the rules of semantics, we know that adding -ed to the verb blast means that the action happened in the past. The second branch of grammar deals with syntax. Syntax is the set of rules that gives meaning to the order of the words in the sentence. Syntax varies wildly from language to language, as there is no universal set of rules. In English, for example, adjectives often come before their nouns, as in the phrase large house. However, in Spanish, syntax dictates that adjectives usually come after the nouns they describe. The same phrase in Spanish would be casa grande, with the adjective coming after the noun it describes. Grammar has and always will be incredibly intricate. As Steven Pinker wrote in 1994, There are Stone Age societies, but there is no such thing as a Stone Age language (Pinker 15). However, this is the innate beauty of language: complexity built out of simplicity. When you look at each of the different building blocks of language by themselves, they arent too hard to understand; in fact, at some points, they may even be seen as intuitive and simple. However, the infinite combination of words, phrases, and sentences that we are able to form with the aid of language enables us to express almost any emotion or feeling through language. Stages in language development While we often take human communication for granted, humans have an amazing knack when it comes to developing a high proficiency in language in such a short period of time. Many of us have tens of thousands of words stored in our minds as we go about our daily lives, and we are able to construct sentences with these words with almost perfect syntax with ease. We use approximately three words a second as we speak, and this is often done spontaneously, with little to no planning beforehand. This section seeks to explore how we get to this level of proficiency. Each person enters this world as a tabula rasa for language; we have no knowledge of language at all, and for quite some time, we remain this way. At 4 months of age, babies begin to develop their receptive language, or ability to understand and comprehend spoken word. Initially, they begin to match sounds with moving lips. They prefer to be looking at the face that makes the sound, and they begin to learn that certain manipulations of the mouth make distinct sounds. Then, at 7 months of age, they are able to differential separate words from a stream of spoken sound. Whats quite amazing is that researchers have found that young children around 7 months of age have an innate advantage when it comes to segmenting spoken sounds. A study conducted in the mid-1990s placed several adults and 7-month old children in rooms with a computer emitting a sound. To most of us, the sound that the computer was making would sound like completely random sounds jumbled together. However, the researchers had placed repeating syllables inside these sounds, and it turned out that the young children had an easier time distinguishing the repeating syllables than the adults (Meyers 387). This information plays a large role in studies of second language acquisition, which we will examine more closely when looking at critical periods for language acquisition. At 4 months, children also begin developing their productive language. The first stage is referred to by scientists and psychologists as the babbling stage. During this stage, babies create random sounds strung together that have no meaning. Babbling is universally similar; in other words, a Chinese babys babbling would be no different from a Russian babys babbling. The household language has no bearing on the sounds created during this stage. However, if the babbling has no meaning, what is its purpose? The babbling stage is natures way of preparing the child for a vast array of phonemes, since different languages require different phonemes. At 10 months, babbling has changed. Instead of ranging a vast array of phonemes, the sounds created by the child will be the same as the sounds of the household. At this point, a well-trained ear can listen to the sounds that a child makes and will be able to distinguish with a fair degree of certainty which language is spoken in the household. At this point, children are said to be functionally deaf to sounds outside of their native language. This is similar to scenario presented earlier contrasting a German speaker with an English speaker. Likewise, this effect can also be seen in Japanese adults who move to an English speaking country. Japanese speakers cannot differentiate between the English r- phoneme and the l- sounds. For instance, a Japanese speaker will hear the same thing when an English speaker says both right and light. This is because the Japanese speaker is functionally deaf to the difference between these two phonemes (Meyers 385). Young children usually enter the stage known as the one-word stage around their first birthday. At this stage, most know that sounds convey meanings, and they are able to connect words with pictures. I addition, the children will usually begin to use one syllable phrases or short words to communicate with others. This stage is where the infants language begins to match the language spoken by the family in the household. Vocabulary acquisition is relatively moderate, with the infants learning around a word a week, but this speeds up to a word a day 18 months of age. Finally, at the age of 2, children enter the two-word stage. Because the phrases used are usually in the noun-verb pattern, the speech is often called telegraphic speech since it resembles the short messages that telegraphs relayed. Also, just like the old telegraphs, the speech almost always follows the rules of syntax (big dog instead of dog big). Once children move out of this stage, they usually begin to create longer phrases rather rapidly. An interesting fact that is noted regards children who get a late start in learning their language. This problem can arise if a child is an international adoptee, moving to a foreign country where another language is used in the household. Psychologists have noted that even though the children get a late start on learning the language, they move through all of the stages noted above, except they do so at a faster pace (Meyers 386). Figure 2- Summary of stages of development How we learn language In the realms of psychology, many people have tried to explain the method behind how we acquire language at an early age. Although no universal theory has been developed, the contrasting views of two important people- B. F. Skinner and Noam Chomsky- provide differing opinions about language acquisition. B. F. Skinner, a noted behaviorist, believed in a theory known as Operant learning. According to his theories, children acquired language through three well known principles: association, imitation, and reinforcement. Association deals with connecting sounds with words, images, or objects. A child who is told to point to his nose will be able to locate his own nose with practice. Imitation, the second principle, explains how children pick up grammar. Children hear adults using proper grammar, and then imitate the patterns that they hear. Finally, the last principle is reinforcement. According to Skinner, acquisition of language isnt complete until children receive positive feedback for creating sentences or communicating correctly (Meyers 386). When the famous linguist Noam Chomsky heard of Skinners theory of language acquisition, he believed that it didnt explain the whole picture. Chomsky firmly believed that children learned new vocabulary and principles of grammar too quickly to be explained by Skinners Operant learning. For example, Chomsky pointed out that children tended to overgeneralize grammar rules when first starting out, creating fresh sentences using rules they hadnt been taught before. In Chomskys view, language acquisition was like helping a flower grow in its own way (Holyoak and Thagard 170). Chomsky proposed the idea of a language acquisition device. Though it has not been proven scientifically, the concept behind the language acquisition device is that it acts as a switch box, with certain switches needing to be turned on or off in order to produce language. These switches are conditions that we are exposed to as we developed or language. In addition to the language acquisition device, Chomsky also believed in a concept often called the inborn universal grammar. Chomsky noted that all of the worlds languages were built out of the same building blocks-nouns, verbs, adjectives, etc. Thus, we learn the specific grammar of languages that we experience readily, since universal grammar comes prewired into our brains. This proposal is supported by the fact that all children begin saying nouns before moving on to other parts of speech, such as verbs and adjectives. While both Chomsky and Skinner propose valid arguments defending their theories, psychologists believe that true language acquisition is a medium between both theories. Skinners ideas were more related to the nurture aspect of the debate, while Chomsky believed in the nature side. As with almost every psychological subject, the true answer is that development is only possible with both nature and nurture working together. Research has also shown that critical periods do in fact exist for language acquisition. Deaf children who received cochlear implants before the age of two developed far better speech than those who received the implants after the age of four. Children who arent exposed to language until the age of 2 or 3 receive a rush of language, unleash[ing] their brains idle language capacity (Meyers 387). These children usually go on to become strongly proficient in language skills. However, children who havent been exposed to any language (such as deaf children without exposure to sign language) by the age of seven slowly start losing the ability to master any language. A recent study compared children deaf by birth who didnt learn sign language until the age of nine with children who learned English before becoming deaf around the age of nine and learning sign language. The children who learned English first developed a far greater mastery of sign language than the children who were deprived of language. As Meyers concluded in his book, when a young brain does not learn any language, its language-learning capacity never fully develops (Meyers 388). This window for language learning also plays a part in second language acquisition; those who wait longer to begin learning another language tend to have a more difficult time with the process. In a study done in the early 1990s, two researchers asked Korean and Chinese immigrants whether each of around 270 short sentences that they were displayed were grammatically correct or not. Some of the immigrants had come to the United States in their childhood, but all of the immigrants tested had lived in the United States for around 10 years. When the data was collected and documented, it was seen that the older the immigrant was when he or she arrived in America, the worse they performed on the grammar test. The results of the study are graphed in Figure 3. Research done into the brains involvement in second language acquisition is covered in the next section. Figure 3- Results of the immigrant study The biology behind language When it comes to language and communication, people are ready to believe that many of the skills that we associate with language- reading, writing, and speaking- are governed by the same areas of the brain. However, studies looking into the effects of aphasias, or injuries that impair language ability, revealed some surprising results. According to Meyers, some people with aphasia can speak fluently but cannot read (despite good vision), while others can comprehend what they read but not speakà ¢Ã¢â€š ¬Ã‚ ¦ still others can write but not read, read but not write, read numbers but not letters, or sing but not speak (Meyers 389). Puzzled by the varying effects of aphasia, scientists began studying patients with these mental disorders and

Differences Between Greek And Roman Gods Theology Religion Essay

Differences Between Greek And Roman Gods Theology Religion Essay From ancient times different societies have worshiped gods, believing in their power and being afraid of their fury. People have prayed and made sacrifices in order to achieve the gods mercy and generosity. They believed that, if the gods are in good mood, they will provide people with good weather conditions for growing crops  [1]  . Moreover, people needed explanations for different natural phenomena, such as rain, drought, lightning, thunder and earthquake. So, ancient people believed that these natural phenomena are caused by the gods  [2]  . A good example of such societies could be ancient Greeks and Romans. Ancient Greeks and Romans existed in the middle ages. This essay will describe main gods and goddesses of ancient Greek and Roman societies. It will also look at main similarities and differences between the gods and goddesses of theses societies. Investigation To begin with, there are a lot of similarities between Greek and Roman gods, because Roman religion was based on Greek religion. The Greek mythology was founded about a millennium before the Roman. Romans founded their religion on the basis of the Greek religion.  [3]  So, Greek and Roman religions are similar, because both of them are polytheistic religions.  [4]  Polytheism is belief in, or worship of, multiple gods or divinities.  [5]  There were more than thirty gods in each of these cultures. Furthermore, Greeks and Romans had almost the same gods, despite differences in their names. As an example, both cultures had the god of sea, the goddess of love, the god of war, the god of wine and the goddess of wisdom.  [6]  Importantly, there was a chief god, who was the king of all gods, in both Greek and Roman societies. In Greek mythology the king of gods is known as Zeus, whereas Romans call the king of gods Jupiter.  [7]  There is also a queen of gods in Greek and Roman mythologies. Greeks call the queen Hera, whereas Romans queen of gods is Juno.  [8]   Finally, both ancient societies have twelve main gods and goddesses. In Greek mythology they are known as the Twelve Olympians.  [9]  They are Zeus, Poseidon, Aid, Ares, Apollo, Hermes, Hephaestus, Hera, Athena, Aphrodite, Artemis, and Dionysus. Greeks call these twelve main gods and goddesses as follows: Jupiter, Neptune, Pluton, Mars, Feb, Mercury, Volcano, Juno, Minerva, Venus, Diana, and Bacchus.  [10]  Actually, they are the same gods and goddesses with same powers, but with different names. Even though the Roman religion is based on the Greek religion, there are number of differences between gods of these societies. Romans have not just adopted their religion from Greeks. They have also changed their religion according to their culture.  [11]  So, if you read about Rome and Greek gods and goddesses, you will see differences in their names. Romans gave their gods names that are different from names of Greek gods. Thus, there are only few Greek and Roman gods and goddesses that have similar names. Usually Roman gods and goddesses have names of planets of the sun system, such as Jupiter, Mercury, Neptune and Mars. In contrast, Greek gods and goddesses have their own names, such as Zeus, Hermes, Ares and Hera.  [12]  For example, the goddess of love is Venus in Roman mythology and Aphrodite in Greek mythology. Romans call the god of war Mars, while Greeks call Ares. The god of sea is called Neptune in Roman mythology and Poseidon in Greek mythology.  [13]   Furthermore, if you read about Roman and Greek gods, you will notice differences in characters of gods and goddesses. Gods and goddesses usually have characters similar to people that believe and pray to them, because people think up their gods themselves.  [14]  Ancient Greeks were polite and creative. They held creativity above physical works in the mortal and mythical world.  [15]  Greeks were also interested in poetry. In contrast, Romans were more focused on actions rather than on words. They valued bravery and courage.  [16]  So, Roman gods and goddesses are more military and aggressive, whereas Greek gods and goddesses are more cultural and polite. Finally, when you look at pictures of Greek and Roman gods or goddesses, you will see differences in their clothes and physical appearance. Ancient Greeks highly valued creativity and beauty. So, Greek gods and goddesses were usually given a beautiful and perfect physical appearance.  [17]  They were dressed into white and light cloth. By contrast, Romans were more focused on warfare and valued bravery. So, Rome gods and goddesses had military clothes. Romans did not pay much attention on physical appearance of gods and goddess.  [18]   Conclusion In conclusion, by comparing Greek and Roman gods, you can see both similarities and differences between gods of the two ancient societies. Greek and Roman religions are similar, because the Roman mythology was founded based on the Greek. Religions of both ancient societies are polytheistic religions. Moreover, both cultures have almost the same gods with the same powers. Finally, there are twelve main gods, known as the Twelve Olympians, in both cultures. However, Greek and Roman gods also differ from each other, because Romans have changed their religion according to their own culture. So, Roman and Greek gods had different names. Furthermore, there is a difference in characters of Greek and Roman Gods. And finally, Greek and Roman gods had different physical appearances and wore different clothes. Therefore, Greek and Roman gods have similarities as well as having some differences.

Working Mothers and the Welfare State Essay -- Politics of Work-Family

"How can we explain the differences in work-family policies in the different welfare states?† Kimberly Morgan's research approach is policy centred and focuses in particular on gendered polices. In this book, with a historical comparative approach, she tries to explain how â€Å"both religious practice and religious conflict are key in the formation of the welfare state†. She emphasizes the relationship between â€Å"religion as a political force, gender and familial ideologies, the constellation of political parties and the nature of partisan competition, women's movements, policy legacies, and social structural changes† . As stressed out in the first pages: â€Å"this book examines and explain patterns of work-family policies in Sweden, France, the Netherlands and the United States, giving particular attention to child care policy but also looking at parental leave and flexible work-time arrangements. The analysis focuses on how religion has influenced on this dimension of the welfare state.† As Morgan underlines, gender differences in social policies are explained by women’s movements, by the pressures generated by social structural changes on the welfare state and by ideologies. Given that organized religion is an important source of ideology, we can then say that religion has had a fundamental role in the shaping of the relationship between state, family and gender. In fact organized religions â€Å"have sought to maintain their position as the dominant arbiters of community values and morality with giving a great attention over child and family affairs.† An example of religious influence on public welfare policies is the maintenance of the status quo perpetuated by the Christian democracy’s party. The temporal dimension of the welfa... ...by Kimberly J. Morgan, Stanford University Press, 2006 †¢ Working Mothers and the Welfare State by Kimberly J. Morgan Review by: Jason Beckfield Social Forces, Vol. 86, No. 2 (Dec., 2007), pp. 867-869 Published by: Oxford University Press †¢ Miriam Cohen. (2009) Working Mothers and the Welfare State: Religion and the Politics of Work-Family Policies in Western Europe and the United States, by Kimberly J. Morgan, Labor History, 50:3, 382-383, DOI: 10.1080/00236560903021649 †¢ Ingela K. Naumann. Working Mothers and the Welfare State: Religion and the Politics of Work-Family Policies in Western Europe and the United States, by Kimberly J. Morgan, Journal of European Social Policy DOI: 10.1177/09589287070170030602 2007 17: 286 †¢ Lewis, Jane. Gender and the development of welfare regimes Journal of European Social Policy , 1992

Comparing the Trial in The Plague and Hamlet :: comparison compare contrast essays

The Archetype of the Trial in The Plague and Hamlet      Ã‚  Ã‚   Rare is the tale without a conflict, without a challenge to overcome. However, to even reach the challenge the hero must first pass through the Trial. The archetype of the Trial can be found in almost any folktale. King Arthur must draw the sword from the stone to prove himself fit to be king. Hercules must face labors to atone for the murders committed in his madness. It is prominent in other areas of literature as well; it is especially well represented in The Plague by Albert Camus and Hamlet by William Shakespeare.    The Trial serves two purposes: to prove worth and to atone for wrongs and purify. When the Trial is used to prove the worth of the hero, the hero must prove that he is capable and worthy enough to be the hero and that he will be able to face the ultimate conflict. This aspect of the Trial is what is also known as the Initiation (Campbell 97). In Arthurian mythology Arthur must pull the Excalibur from the stone. This trial proves him worthy to be king because only the true heir to the crown is able to draw the sword. The basis of authority for his rule is thus established. In Hamlet, Prince Hamlet must endure heart wrenching grief, betrayal by those closest to him, and murder in order to prove that he is fit to take action. However, while Arthur had to prove to the nobles of the land that he was fit to be king, Hamlet's trial is an inward proof to himself that he is in the right and his father's death must be avenged.    The Trial is also used to purify the hero and help him atone for evils. This is seen clearly in the Hercules legend of Greek mythology. The jealous goddess Hera uses her power to make Hercules insane and in his madness he slaughters his own children. He then journeys to Delphi and consults the oracle which tells him that he must serve for ten years as his cousin Eurytheus' servant and must perform ten labors. Through his labors he is able to atone for his past evil deeds and regain the favor of the gods (D'Aulaire 132-146).    Hamlet is a tale which puts many of its characters through trials but none suffer as much as Prince Hamlet himself.

Behavorial Paper

There is one habit that have had for years I don't like anything dirty or out of place in my home and it is a must that the toilet seat or seats remain close I cannot stand for these things to happen in my home. If things are not put back where they belong I will ask who had the item and explain to them that the house doesn't look clean when things are out of place. I know that this is a bit extreme but this is how feel about these situations. I believe that I develop this from my mother, when was very young I can remember how my mother keeping our home very, very clean it was almost sterile.All the walls were white, and the carpet was a gold color tit white furniture and everything was so neat and she kept it that way. All the children participated in keeping those white walls clean. If there was company coming over and you were at home you would have to dust and sweep all floors before company arrived. I think have modeled myself after my mother in many ways, I have aunties and cou sins but they did not play a part in influencing this behavior. There are things like fussing about stuff, that catch myself doing that reminds me of my mother and I have also been told by others that have a lot of her traits and ways.However know that I didn't get way I feel about toilets from her. While know that I have become a bit excessive about my habits continue to do them because I cannot concentrate if the house is dirty or out of place and I truly get mad about the toilet being open, it has become normal to me, so normal that when go over other family members home put their toilet seat down and I may clean up something over their house when all was doing is visiting. I have not tried to break the habit of cleaning but I have tried to calm it down a bit, because I onto want to offend anyone when am at their home.In away I am glad I adapted my cleanliness from my mother, but don't understand or know why can't stand the toilet seat open, I even have my family to tell people t hat come over to make sure they put the seat down after they use the bathroom. From what I can remember my mother has always taught us to be very neat and clean. Saturday was always the clean-up day the consist of wiping walls and windows down and whatever else she wanted you to do. No one could leave until the whole house was done inside and out. This was done very Saturday.To this day I clean my house very Saturday it is a habit and if I know company is on the way I still dust and vacuum the floor. I know that watching my mother for years condition me to be particular about how I like my surroundings to be, but somehow I got extreme with it. This was my observational learning. Thought that this is how a person is supposed to be because that's all knew. Thought that the reason people came over was because they liked how our house was because would her them always say how beautiful everything was.In my mind I thought this is what she wanted them to say. I like to hear those complime nts too when have someone at my home. This was the self-regulation process. Since I felt that this was a good thing I was even happier to know that I was able to do these things like my mother did. This is self-efficacy. Believe that I am good at making my surroundings good and neat and my mother likes how keep my home. This makes my mother happy to know that followed in her footsteps and in return I'm happy that she likes that about me.This is self-system While I feel hat my habits are good I know that they affect my house when I get extreme with my cleaning and making sure the toilet seat in closed. I have to realize that am not the only one living in this house and everybody that comes to my home does not know that I want the seat down after they use the bath room. So my plan is to understand that and try not to get so irritated if the seat is up. I have to say that the behavioral theories best explains my personality The habits that I have learned were observed as a child my mot her raised me to do things a certain way.I looked at what she taught me as something positive. As a child it didn't make me sad or happy it was a way of life for me and I stayed with me. Learned from situations and advice given to me by family members I have always been so what quiet and observant I was perfect I also got in trouble sometimes. But when I saw my siblings get in trouble that was my cue to straighten up. There are different ways that people developed their habits sometimes your environment may play a parts of your personality, how a person is raised, where a person is raised, even ho raised an individual can affect your personality.

9th Amendment

History of the 9th Amendment The 9th Amendment reads â€Å"The enumeration in the Constitution, of certain rights, shall not be construed to deny or disparage others retained by the people. † In other words, people retain more rights than the ones listed in the Constitution. The 9th amendment is one the least referred to Amendments in decisions of the Supreme Court. People also say it is one of the most confusing, controversial and misunderstood Amendments to the Constitution.The 9th Amendment has an interesting background. When the Constitution was written by the Constitutional Convention and submitted to the States for ratification, many began to argue that the Constitution did not protect the basic natural rights of the citizens. The Anti-Federalist Party (Thomas Jefferson, Patrick Henry, and George Mason) claimed that unless certain rights were written down in a Bill of Rights, the government would take over these rights and abuse people.Meanwhile, people in the Federalist Party, including George Washington, John Adams, James Madison and Alexander Hamilton, believed that the Constitution didn’t give the government the authority to do anything that wasn’t stated in it. Therefore, they concluded that the Bill of Rights was not only unnecessary, but even potentially dangerous.They believed that if specific rights were listed to be protected from government involvement, people would get the idea that the government controlled the rights that were excluded. After hearing both sides of the argument, James Madison took a stand and tried coming up with a resolution to the problem even though he agreed more with the Federalists. On June 8, 1789, he brought up to Congress a list of his own suggested amendments to Congress.Among one of the Amendments, was a solution that was later called the 9th Amendment. His solution was worded like this: â€Å"The exceptions here or elsewhere in the constitution, made in favor of particular rights, shall not b e so construed as to diminish the just importance of other rights retained by the people; or as to enlarge the powers delegated by the constitution; but either as actual limitations of such powers, or as inserted merely for greater caution.The Congress accepted James Madison’s solution, but not without some final touches before it was added to the Constitution. Congress simplified the wording so that it could be understood better by the people. In the end, the Anti-Federalists won the argument and the Bill of Rights was added to the Constitution. Works Cited â€Å"9th Amendment to the US Constitution. † 9th Amendment. Web. 16 Feb. 2012. . 2. Farber, Daniel A. â€Å"The ‘Silent' Ninth Amendment Gives Americans Rights They Don't Know They Have. † Home. Web. 18 Feb. 2012. .

Essay Midterm Essay

1)The subfields of anthropology seem quite diverse in their specific subjects and methods. Why, then, are they all considered parts of the single discipline of anthropology? What ties them together? Anthropology is an extensive discipline. It is so broad it had to be split into four subfields; Archeology, Biological (Physical), Cultural, and Linguistic anthropology. The definition of anthropology is â€Å"the holistic, scientific study of human kind† (Park, 2014). Parks (2014) states, every anthropologist wants to know why we have a tendency as humans to behave as we do, change constantly, have different cultural behaviors and the ability to constantly evolve. Anthropology answers these questions from the different subfields. â€Å"Archaeology examines our past ways of life through the interpretation of material culture, organic remains, written records, and oral traditions, Biological Anthropology deals with the evolution of the human body, mind and behavior as inferred through study of fossils and comparisons with behavior and anatomy of other primate species, Cultural Anthropology explores the diversity of existing human ways of life, how they work, how they change, and how they interrelate in the modern world and Linguistic Anthropology examines the structure and diversity of language and related human communication systems† (Sanoma State University, 2014). Even though the subfields seem quite diverse they do have similarities that tie them together. According to the American Anthropology Association (2014), â€Å"each subfield applies theories, employs systematic research methodologies, formulates and tests hypotheses, and develops extensive sets of data.† References â€Å"Anthropology: exploring the human in all of us.† (December 12, 2012). American Anthropological Association. Retrieved from http://www.thisisanthropology.org/about-anthropology Parks, (2014) Introducing Anthropology an Integrated Approach (6th ed), McGraw Hill education Sonoma State University, (March 5, 2014). Anthropology consist of four (some would say five) subfields. Retrieved from https://www.sonoma.edu/anthropology/home/subfields.html

Fat Tax is the Best Possible Solution to Fight Growing Obesity and Depression Essay

The increase in the consumption of junk food across the globe has been causing serious concern to all who are aware of its negative effects, such as obesity and depression, which are considered as the initiator of many serious diseases like heart disease. While the research findings have clearly linked junk food with the rising rate of heart disease among teenagers (Cohen, 2000) nearly a decade ago, the business of junk food is only increasing and now it has become a craze among teenagers and is getting into their eating habits, which would be hard to break in later years. Another recent study in US has linked childhood obesity to junk food advertising (Sharma, 2008), which too seems to be a matter of serious concern, as a large number of TV viewers are either children or teenagers. There are many other studies too that clinically explain about how obesity and depression caused by eating junk food, and there are organizations too, which are working towards attracting the attention of all regarding the negative effects of junk food. However, in spite of all that, the business of junk food is only increasing in volumes, and consequently, countless children and teenagers, who are the future governors of the society are becoming victims of obesity and depression due to excessive consumption of junk-food. Therefore the gravity of the situation is definitely no less than the danger associated with smoking or drinking, which are officially considered as â€Å"injurious to health† and whose producers have to pay taxes. There is another philosophy works behind it – that high price of cigarette or other tobacco products or liquors would keep them beyond the buying power of the children who generally use their pocket money for fancy spending. However, there is no such price regulation in the business of junk-food, and children can easily afford them with their pocket money. This situation invariably invokes the arguments like why fat tax should not be imposed on junk food to regulate its consumption among all, especially among children, or if cigarette and liquor are considered dangerous to health and are kept under taxation, then why junk-food too should not be treated with same alacrity, as it is proving no less dangerous than tobacco and alcohol? Therefore, the gravity of the situation has influenced this study to examine the impact of junk food on the humans, and especially on the children and teenagers by reviewing the study and observations of the researchers on obesity and depression, before persuading its readers to raise their voices in favor of introducing fat tax on junk food for the sake of saving the future of human civilization. Impact of Obesity Obesity can cause several diseases, which can be fatal, besides being barrier to normal, healthy life. The risk factors associated with it don’t even spare children or teenagers, and that makes obesity as a dangerous carrier of diseases. According to the researchers Visscher and Seidell (2001), the increase in obesity across the globe will have significant contribution in the following diseases:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Cardiovascular disease  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Type 2 diabetes mellitus  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Cancer  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Osteoarthritis  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Work Disability  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sleep apnea Alongside they issue caution that â€Å"disability due to obesity-related cardiovascular diseases will increase along with an increase in disabling nephropathy, arteriosclerosis, neuropathy, and retinopathy particularly in industrialized countries.† They also observe that prevention programs on obesity would be effective than weight loss program, while adding that there is very few prevention programs have been developed so far and implementation of more such programs should be one of the major scientific and political agendas among both industrialized and industrializing countries. Connection between Junk Food and Obesity It would be even more frustrating if someone reviews the role of junk food in developing obesity amid such observations and recommendations of the researchers. The researchers at the Pacific Health Education Center in Bakersfield, California, and Prevention Concepts, Inc., in Los Angeles, who evaluated the dietary habits and cardiac risk profiles of above 200 high school students in as early as 2000, provided a gloomy picture about the state of health of the then children, where one-third of them showed abnormally high cholesterol levels and one in 10 students were found suffering from systolic hypertension, which is a form of high blood pressure (Cohen, 2000). Not only that, the report issued alarm on the possible rise of heart disease among the teenagers with thickening artery walls. The researchers also identified two causes behind the increase in the trend of forming eating habits with junk food, like teen attitudes and lack of government funding to counter attack the powerful advertising campaign of junk food, which heavily influences the attitudes of children and the teens. The current research on the effect of junk-food advertising on children and teenagers (Sharma, 2008) not only supports the earlier works on this field, but also directly links advertising to childhood obesity. In a study conducted by National Bureau of Economic Research clearly show a link between childhood obesity and fast food advertisements aired on American TV world. This inference is backed by the data found on the television habits of around 13,000 children through two national surveys conducted in 1979 and in 1997. The study also found that the ban on such advertisement would lower the number of obese children (belonging to 3-11 year age group) and teenagers (belonging to 12-18 years group) by 18 percent and 14 percent respectively. They study also reveals the bad news like 22 million children under age of five are estimated to be overweight and more than 9 million children in US are overweight, 25 percent American children below 10 years have high cholesterol and high blood pressure, along with other precursors of heart disease. However, it also presents good news that the countries like Sweden, Norway, Finland and UK have already banned junk-food advertisements in their televisions. This shows, that a general awareness regarding the deadly effects of junk food has been spreading.

Technological rationality and social control ( it could be revised) Term Paper

Technological rationality and social control ( it could be revised) - Term Paper Example Such, just when we thought that our fascination is a manifestation of being able to keep up with what is the latest, it is in fact became a source of our bondage – a shackle that we cannot see whom we have unknowingly and voluntarily chained ourselves to become unfree. Herbert Marcuse identified the root of our enslavement to technology in two distinct needs of which he lucidly differentiated. He identified that there are two needs of man in particular and society in general to be â€Å"true needs† and â€Å"repressive needs†. True needs are those needs that needed to be satisfied with things that we cannot live without that we â€Å"truly need† in order to live. We can call them necessity such as food, shelter and some amenities in life such as transport which is driven by technology. â€Å"Repressive needs† are those needs that we really do not need but we may actually want. The list is long because want can never be satisfied in the first place. The invention of technology used to belong in the category of â€Å"true needs† where it truly helped us to make things easier and our lives better. Its advances has civilized us and made us more productive. In gratitude, we laud these advances but overdid it to the point that we became beholden to them. Our increasing dependency towards technology propelled it to advance beyond our true needs as capitalists expanded its use to become a source of profit and control that it became â€Å"repressive needs† because it no longer serve our â€Å"true needs† but rather invented needs that are unnecessary. What used to be or could be a tool for liberation now became a source of enslavement of which we all are willing to be shackled. It is not only the capitalists who used it to enslave society because the government too had its share of using it to control society and nations. Marcuse identified the government use of technology to unfree us by using it in weapons and pr opaganda. Basically a tool of war – weapons in fighting through military hardware (weapons) and winning the heart and minds of the population through media (propaganda). It is interesting to note that Herbert Marcuse’s One Dimensional Man was published in 1964 during the height of cold war between United States and Russia yet the realities it portrayed is still relevant today especially the use of technology to control people. It may not be as direct as it used to be during the cold war where government used the technology of media to sow hatred and animosity among its citizens against its enemies but it is still present today. We can gleaned from different government advertisement such as the advertisement of Homeland Security where it always advertise the possibility of terror attack and always ask the people to report and cooperate to authorities about any untoward incident. At the onset, it may sound harmless and even helpful but if we dig in deeper on the subtleti es of its meaning, it is basically asking the people to be subservient to government by sowing fear in them about an enemy, imaginary or real and presenting itself as its protector to control them. Generally, we are also unaware of how technology is used by the government to control people through the use of weapons. We often wonder why America has enemies that hated it so much to the point of blowing themselves up such as the case of suicide bombers. Marcuse provided a perspective that It is because of the government’

Should Capital Punishment Be Reintroduced In The United Kingdom Essay

Should Capital Punishment Be Reintroduced In The United Kingdom - Essay Example The Crime Disorder Act 1998 abolished the death penalty in the UK for serious crimes of treason, piracy and technically for murder. Section 36 of the Act replaced the capital punishment for treason and violent piracy acts as enshrined in the Piracy Act 1837, with a lighter sentence of a maximum life imprisonment. Despite the seemingly unrelated nature of the crimes to murder, the crimes were previously classified under the same category of most serious crimes in the country’s history. In light of this reasoning, a lesser sentence for piracy and treason should have the same effect on sentencing for murder cases.  The reform of sentencing for capital offenses in the United Kingdom since 1964 has been influenced by the growing need to preserve human rights from historical violations. In particular, the Human Rights Act 1998 outlaws any public institution from acting in a manner that principally contravenes the ECHR), unless the provisions of any other key statutory regulation h ave no alternative solution. The Act also requires courts of law and tribunals to consider any directions, verdicts or counsel of the European Court of Human Rights (ECtHR), and to give their legal interpretation the widest of consideration in conforming to the Convention’s provisions on human rights. The Convention set up the European Court of Human Rights (ECtHR), which deliberates on appeal cases of murder from member states.  Any murder convict who believes his or her human rights have been trampled upon by a member state.

First evidence to show the toplogical change of DNAfrom B-DNA to Z-DNA Essay

First evidence to show the toplogical change of DNAfrom B-DNA to Z-DNA conformation in the hippocampus of Alzheimer's Brain - Essay Example The article claims that, there has been a discovery of altered DNA conformation for individuals suffering from AD (Suran et al 1). It is worthwhile giving credit to the article for clarity of objective. It has been able to differentiate and explain the differences in DNA configuration and conformation for both cases as well as providing evidence for intermediate cases. Additionally, the article was elaborate and illustrative enough whilst sticking to the objectives at the same time. For instance, the article explained the processes, which were used to come up with the evidence of B-DNA to Z-DNA conformation. On the other hand, the article may have failed to answer one important question. Truly, conformation happens but why. It only highlights the cause of disorders as degeneration of genetic material but does not go into elaborate detail on the process of degeneration. It can also be claimed that the article was overwhelmingly technical for persons outside the realms of medicine to understand anything. However, the main objective of the article was delivered in a scientifically acceptable

Employee Empowerment Essay Example | Topics and Well Written Essays - 750 words

Employee Empowerment - Essay Example Autonomous environments, decentralized working conditions are actually some of the variants of employee empowerment. However, it's actually a strategy in which an employee is allowed to take the decisions without consulting the upper management and he/she actually owns his/her job. Since employees are allowed to make decisions, therefore they feel motivated and this strategy actually boosts up their performance. Through this strategy employees can serve the customer in an effective an efficient manner. Brainstorming, decision making capability, increased level of responsibility actually results due to empowerment. Through empowerment organization can attain competitive edge and total quality management i.e. quality in every aspect and operation can be achieved through empowering the employees. Different approaches and models are followed by different organizations in order to adapt the culture of empowering employees and adapting such a culture would benefit the overall strategy of the organization. Empowering the employees is all about the autonomy and the control they have on their respective jobs. Empowering with the transformational model actually means that leading and empowering the employees are working together and these two aspects are carried together to achieve the ultimate goal of the organization. Transformational model actually improves employee motivation and its satisfaction to work. The conventional working techniques are transformed and since they have a sense of ownership in their tasks therefore production quality of the employees improves. Employees lead from the front and they actually take calculated risks in order to earn more return. All the leadership traits are indulged in an employee when he/she is following the transformational model and besides leadership empowerment plays a positive role and enhances the working of the employees and develops a scenario in which an ordinary employee considers himself/herself as an entrepreneur. In the transformational model both leader and the subordinates motivates each other and help each other out and develop a situation in which motivation and morality becomes the cure of different problems. In an organization when a project is launched then it might be possible that the responsibilities of leaders and subordinates are different. But Transactional model actually results in coordination and although both the subordinates and the superiors started the project as separate entities but in order to achieve higher goals and superior targets they actually help each other in every aspect and ultimately raise the bar of their performance. Empowerment without the Transformational Model Leadership and empowerment, both are actually addressed in the transformational model. Empowering the employees in the workplace without the transformational model is a difficult task because a sense of autonomy might be developed but when an employee doesn't know how to lead and he/she doesn't practice leadership then it would be very difficult to achieve desirable results. Therefore the ultimate goa

The Ballets Russes Research Paper Example | Topics and Well Written Essays - 3000 words

The Ballets Russes - Research Paper Example Uniting different forms of art one artistic whole that organizes the material and spiritual environment is what artistic synthesis is all about. This concept implies the creation of a qualitatively and new phenomenon or art that cannot then be reduced to the sum of its original component sums. The new product becomes the imaginative, the compositional and the ideological unity of these components that form the various parts. Be they music, painting or dance. The Ballets Russes became the first internationally performing dance company that featured an intricate design by several outstanding artists, a variety of choreographers and a blend of music and beautiful synthesis of art. The common effect in space and time arrangements, the unity of the various components, their proportion, their coordination in scale and the rhythm generate several marvelous and variable artistic qualities. These enhance the apprehension of art and establish an idea that is developed on several planes. The sy nthesis of art has a comprehensive and emotional effect on the person who encounters it, appealing to several of his senses all at once. This concept has had many great educational and social possibilities that have been adopted by a number of productions and performances through the history of performance. There are various syntheses that have been practiced throughout the history of art. For instance, monumental art and architecture have always been united leading to the creation of an artistic synthesis where painting and sculpture, while still performing their own tasks, have also enhanced and interpreted the work of architecture in itself. This form of plastic and spatial synthesis sometimes also includes the decorative art that is applied to bring out the environment of man, his desires and pleasure. It is this aspect of art that the Ballet Russes maximized on. The Ballets Russes There has been a history of synthesis of the temporal arts such as poetry and music that are chara cterized by different genres of vocals such as: popular song, cantata, art song, opera, and oratio. There are several works that have utilized this concept to create an innovative form of art. These include motion picture, theater and of course ballet. Painting, music and dance are synthetic in their own nature. In uniting the creative works of the painter, the singer and the dance, a whole new world of art is aesthetically united (Jordan & Lopukhov, p. 24). These are the possibilities that were utilized by the Ballets Russes. The Ballets Russes, also known as the Russian Ballets, was a travelling ballet company from Russia that performed from 1909 to 1929 in several countries. It was directed by Sergei Diaghilev and is regarded as one of the greatest ballet companies, if not the greatest, in the 20th century (Brewer, Diaghilev’s Golden Age; Culture24.org). His work was based on the philosophy that â€Å"art is free and life is paralyzed.† It is important to note that by this time, Diaghilev had already enjoyed success in Paris a year before, in 1908 before his company originally started to perform. In that year, he presented to the Parisians a season of the Russian art, their music and opera. It is this presentation that got him the invitation the following year to present ballet and opera. The dancers of Ballets Russes came from the ballet school in St. Petersburg, the Imperial Ballet. After the Russian Revolution several Russians were exiled to Paris. This formed the training ground for the next generation of dancers. They featured a variety of works from a variety of artists. When the director died the company’s dancers scattered and its assets were claimed by creditors. It was later revived under the name Ballet Russ de Monte Carlo by Colonel Wassily de Basil and an associate Rene Blum in 1932. The company combined new art, dance and music and created a sensation that reached all the corners of the world.

The future of water Research Paper Example | Topics and Well Written Essays - 2500 words

The future of water - Research Paper Example The creator was aware of the importance of water on human life and he gave us great oceans, rivers, streams etc. Moreover he has kept a large stock of water at the underground also. But, unwise human activities and exploitation has spoiled water resources and the world is currently facing drinking water shortages. According to former UN secretary general, Kofi Annan, â€Å"access to safe water is a fundamental human need and therefore, a basic human right. Contaminated water jeopardizes both the physical and social health of all people. It is an affront to human dignity† (Water as a human right). The shortage of drinking water is big problem all over the world. Most of the drinking water resources were contaminated because of heavy industrialization and the usage of powerful chemicals and fertilizers for maximizing agricultural yields. Many people believe that another world war is on card for controlling the fresh water sources. Even the recent Iraq war also suspected as a deliberate attempt by US to exploit the fresh water resources of Iraq rather than the publicly declared objectives. Water pollution affects not only the humans, but also the plants and organisms living in water, land and air. This paper analyses the future of water. The U.S. Environmental Protection Agency (EPA) estimates that approximately 45 percent of assessed waters nationwide do not fully meet water quality standards. This means these water bodies do not meet the basic goal of the Clean Water Act – that they be safe for uses like swimming, fishing, or as a drinking water source. The EPA projects that $388 billion will be needed from 2000 to 2019 to address the nation’s clean water infrastructure problems (All Dried Up, How Clean Water is Threatened by Budget Cuts p.2). The above statistics clearly outlines the severity of the drinking water scarcity problem facing by United Sates at present. The problem with respect to drinking

Mental Health Counseling Field (Social Work perspective) Essay

Mental Health Counseling Field (Social Work perspective) - Essay Example It is the belief of Marx that a struggle among social classes will engineer the change required (Marx, 2008). According to Kirst Ashman, structural reasons are common causes of poverty, which fall under the economic and political systems. The economic factor of poverty occur where wages are low for the working class and not adequately fulfilling the survival needs of the workers, hence they remain under the poverty line. The movements of industrialists to North America where there are cheap production costs have also increased poverty because the availability of employment has decreased (Ashman, 2010). The consequences of poverty are declining healthcare where most of the employment paying their workers poorly provides no healthcare policies. Insurance policies have forbidding costs that the lower class people cannot afford to raise. Nearly 15 per cent of citizens in the U.S. do not have health insurance cover. Poverty in families causes poor educational quality. It is a fact that the highest number of cases of people dropping out of school are from the poor class in the society. The poor are not as educated as the rich are. The housing conditions of the poor are also unaffordable since of them live in inferior housings. Their property owners neglect them. Many of the poor people cannot afford to pay their rent. According to the Marxist, a culmination of socialist revolution is to be expected. Moshack, 2011, defines generalist practice as the application of diverse professional skills and roles in social work practice. The generalist practice is an ethical model based on a knowledge base, where social work is developed and based on values enhanced by social work (Ashman & Hull, 2007). Social workers utilize this practice to engage, advocate and educate clients. They work with both individuals and communities in various social work settings. General practitioners involved in mental health have the obligation to view clients from the perspective of strength.

Managing high performance work teams and leadership effectivenessjob Essay

Managing high performance work teams and leadership effectivenessjob satisfaction - Essay Example Leadership is a critical part in the field of management. The consequences of poor leadership in an organization would include increase costs, damage to relationships and loss of trust. It is therefore imperative to have an effective leader in an organization to achieve goals and attain success. Effective leadership separates the successful organization from failed companies . But what is effective leadership Defining leadership is very complex. There exists a lot of meaning for leadership, along with theories and models to describe them. Leadership is the process of influencing others to accomplish an objective and the manner of guiding an organization to become consistent and unified (Briner et al 1996). Leadership capitalizes on individual strengths to fulfill the roles of the position. Effective leaders perform in a proactive manner. They also maintain a balance between the internal and external forces at play in the organization. Effective leaders today are very different from leaders from the past. The time has passed and the environment has changed. Today, leaders must have the capacity and capability to lead complex organization in a global setting and proportion. The trend for leaders now is to demonstrate visionary thinking with the ability to execute the vision. He must hold the highest standards of ethics. He should develop other people in different levels, while understanding the business as a whole and building influential relationships with customers and stakeholders. Pioneers of effective leaderships includes Peter Drucker. He searches for answers on what makes an executive most effective. To be effective means that leaders must manage their time, focus on people's contributions to create results, build on strengths, set priorities and make effective decisions (Drucker, 1967). Stephen Covey (1992), a leadership guru, provided insights into facing daily challenges by employing the concept of principle-centered leadership. Jim Collins (2001), a business consultant, defined the five level leadership hierarchy. These are: Level 1-Highly Capable Individual; Level 2-Contributing Team Member; Level 3-Competent Manager; Level 4: Effective Executive; and Level 5-The Leader. Peter Senge (1990) points out the need for an organization not only to adapt to a changing environment, but also to go beyond adapting to a generative learning approach that allows for growth. Building an organization where people are continually expanding their capabilities to shape their future is the key responsibility for leadership. He identified the need to have a learning organization. Margaret Wheatley (1992) looked at how new discoveries in quantum physics, chaos theory, and biology challenged our way of thinking about organizations. She showed that the old models of leadership, such as hero-leader or leader as individual, stands in the way of the organization's innovativeness and effectiveness. She predicted that the ultimate destination of an organization is the realization that teams are capable of being self-managed where the idea of leadership may be different. High performance teams are a product of the learning organization concept and the idea of self-managed teams. This team can work on its own. Senge and Wheatley innovated the new concept of team-based leadership. High performance teams are created with a mission that have developed their own set of norms or rules, which is written as a team charter. The team members have clearly designated

Eddie and Beatrice Essay Example for Free

Eddie and Beatrice Essay Of all the characters in the play, Marco is the one most responsible for the death of Eddie Carbone Do you agree? Consider all the characters in the play who are likely to be involved. Form your own conclusion from evidence, and use six characters minimum. I am going to write an essay about who I think is the most responsible for Eddie Carbones death. I will also say whether I think Marco is the most responsible. I will talk about the different characters, and say what I think makes them responsible/not responsible for his death. Then I will give my conclusion as to whom I think is the most responsible. The characters that I am going to use for my essay are Marco, Eddie, Rodolfo, Alfieri, Catherine and Beatrice and I will write about them in that order. In the beginning Marco was a very nice man. He did not want to put Eddie and Beatrice out, and was always very friendly with them. There was never much conflict between himself and Eddie, they would talk about his family and how he was going to help his children get better. This is illustrated when Beatrice asks Marco if his wife is getting the money ok, and he replies Oh, yes. She bought medicine for my boy. Also when they are talking about money in the beginning, Marco is very eager to send his wife as much money as he can, as soon as possible. He says Because I could send them a little more if I stay here and, I want to send right away maybe twenty dollars. This shows Marco is a very caring man, and wants the best for his wife and children. Then, Eddie started to become jealous of Rodolfo and when they were talking about Marcos family it lead to respecting women, and it was like Eddie was trying to warn Rodolfo away from Catherine. Eddie starts to become very jealous and angry now, and says to Rodolfo, It aint so free here either Rodolfo, like you think Then Rodolfo tells him he does respect her and Eddie starts to talk about just taking away girls. Eddie says I know, but in your town you wouldnt just drag off some girl without permission, I mean (he turns) you know what I mean Marco? Marco replies (cautiously) yes. It was after this that things started to change between them. Eddie tried to teach Rodolfo how to box, but ended up hitting him too hard. Marco then showed Eddie that he could be strong too, by testing his strength: He kneels, grasps and with strain slowly raises the chair higher and higher. Eddies grin vanishes as he absorbs his look. Eddie couldnt lift the chair but Marco could, this was showing Eddie that he (Marco) could be twice as strong as him, and was like saying I can be strong too, Im warning you I also think this was like telling Eddie that, if he wanted to fight Rodolfo, then he would have to fight him as well. I dont think Marco is exactly to blame for Eddies death, because Eddie should have been warned and left it at that. Instead he went to the immigration service. Marco was right to be furious at Eddie who wouldnt be? He was trying to help his family to get better, and wanted them to have a better life, and now all this would go to waste. Then when Eddie brought the knife out and was about to use it on Marco I think it was an act of self-defence when Marco turned the knife around. Eddie went down with the blow of Marco punching him on the neck (because he lunged for him), and then just as Marco is about to stomp on him he brings out the knife. Eddie lunges with the knife. Marco grabs his arm, turning the blade inward and pressing it home Eddie was over-protective towards Catherine right from the start. When she wanted to go ahead with the job her principle had told her to try for he tried to stop her from going a sign that he didnt want her to leave, in case she liked it and wanted to start her own life. Eddie tells Catherine she is walking wavy This shows Eddies concern extends to the way Catherine walks. When Marco and Rodolfo came to stay, things just went from bad to worse. Eddie started being suspicious of Catherine and Rodolfo all the time, and would have a go at Rodolfo. Eddie says I know, but you wouldnt just drag off some girl without permission Eddie is accusing Rodolfo of dragging Catherine off without his permission, and saying he has no respect in for women in doing this. I think Eddie is to blame for his own death, because if he hadnt been so over-protective and jealous none of this would have happened. Another time Louis and Mike ask Eddie if he would like to go bowling with them, but he says no, hes expected at home.

Consumerism and Culture: Designing Brands

Consumerism and Culture: Designing Brands 1. Introduction Shopping is timeless and is part of our everyday life. It is a necessity and shopping can bring joy and pleasure. Although the economic crisis is increasing, people from all over the world will always go shopping. It is a basic/common and fun thing to do and it brings enjoyment and entertainment. Consumerism is used to describe the tendency of people identifying strongly with products or services they consume, especially those with commercial brand names and perceived status symbolism appeal, e.g. a luxury vehicle, designer clothing such as Gucci, Chanel and Louis Vuitton, or expensive jewelry. A culture that is permeated by consumerism can be referred to as a consumer culture or a market culture. When designing commercial space it is necessary to consider not just the type of activities that will be carried out, but also the different locations, functions and environment that they will require. All commercial premises, however, need a basic infrastructure that creates an efficient working environment and provides facilities that ensure excellent customer service. 2. Analysis 2.1. Consumerism and Design All products that are commercially successful would have had the consumer in mind at one point or another. Designs have added value when it can be traded and has potential to make an impact on the consumer market even if it already has apparent artistic merit and may not necessarily require to be bought and sold as would a commodity. An enviable and attractive project in this sense attracts investments because of their commercial potential, and in due course attains marketability, and fundamental value or quality. Capital and creativity and good design alone cannot promise commercial success. Design is the new currency for commodities of the next generation and must be tailored to meet the ever-changing cultural and demographic pattern of consumers. Social behavior affects the long-term investments that design companies will make. Ultimately this implies that branding companies will soon look at demography studies as an important element in the development strategy of their products. 2.2 THE STORE AS A HOME FOR THE BRAND Nowadays, all aspects of life are branded. Brands function literally as labels representing the attitude or lifestyle that an individual has chosen. Therefore brands stores need to offer much more than product for sale. They have to sell an identity, which the customer can literally make his own by buying a particular product. This identity is taken home not only in the form of purchase items but also as amenities that come with the product. People who are strongly connected to a brands talk about the brand store as if it were their second home. Stores fall into one of two categories, such as multi brand and a single brand, where the store sells only one brand. Single brand stores sells only a particular brands and therefore has no other competition. The brand has complete control over the entire situation. Products are displayed in a sea of space, and visual merchandising is powerful. The biggest danger faced by single brand store is the predictable product supply, which requires a careful effort to avoid the perils of boredom. Change is not easy to illustrate, especially when the turnover rate is low. [Ill. 1- Tods Building] [Ill. 2- Tods Facade] As we can see from Illustrations 1 and 2 of Tods building and Tods faà §ade, this boutique is an Italian shoe and bag brand Tods. Tods building has been design by Toyo ito and this building is organized by seven floor, which is the lower floors are boutique space, while the central and upper floors house administrative, multifunction area and commercial offices; the top two floors are used for conferences and events and as a roof garden. Keen to give Tods an identity that would make it stand out from the crowd of places devoted to conspicuous consumption, the Tokyo architect Toyo Ito with the specific brief to employ high quality materials and colors that would reflect Tods notion of ‘naturalness. The leather-good brand well known for its impeccably handcrafted shoes and bag as well as its great attention to the natural quality of leathers. The nature metaphor that has been applied to the store was drawn from Omotesandos long row of zelkova trees. According to toyo ito, ‘the tree is an autonomous, natural object and therefore its shape has an inherent structural rationality. In a sense, producing a reasonable flow of structural loads with a pattern of superimposed tree silhouettes is a result of a perfectly rational through process. Toyo itos fondness for the outer skin that wraps a building is once again well represented. His pao(wrap) philosophy underpins much of his work. (up)this case study is so weird- and dunt know how to link with the next paragaph(down) What people stand for and what they believe in used to be an issue which were largely defined by the culture in which they were raised: family, local environment, education and religion influenced the way they see themselves. The local culture provides them with the symbolic tools to create a sense of identity. In the current global environment, people no longer limit themselves to traditional choices offered by local culture. The world has opened up. The Internet and all its possibilities form a whole new digital world, while the ease of travel makes physical distance appear shorter. For an Indonesian, talking to a Singaporean friend through an online chatting such as: Skype, MSN and etc, or visiting a relative who lives in the Singapore is easier and more convenient in the current day and age. Globalization is giving people the possibility to see the world out there, and it result in broadening many interests among people (consumers). They have become more open to different culture s and are able to relate to various lifestyles. It also resulted in a growth of cross-cultural contact and in the realization of a global market. Experiences are no longer determined completely by local elements: the world is the playing field. Roots will continue to define people, but the exposure to new experiences will provide them with different perspectives. As part of this process, traditional lifestyles start to lose authority and choices enter the picture. 2.3. Customer loyalty Retailers pay attention to customer relations and the retention of existing customers by means of loyalty programs and saving schemes. For example, we all have loyalty cards in our wallets. Where the main aim is t gain a price reduction, programs like these are not sufficient to develop client loyalty and to build up a mutually satisfactory relationship between retailers and customer. A company cannot buy a consumers loyalty. Trust and the beginning of a reciprocal relationship ensure that the customer keeps coming back. To achieve this, the retailer must be a good example and deliver added value. The challenge for retailer is to take advantage of the opportunities by organizing themselves in such a way that they fulfill a bridge function and by become the connecting factor between consumer and producer. The communities, feedback groups and testing panels that offer customers the chance to try out products and exchange experiences are sources of inspirations. The involvement of customer in the develop of services on offers and the realization of a transparent and efficient manufacturing process require completely new integral approach. The retail industry has the chance to develop into a platform that offers people the possibilities to create together, to share, and to further extend knowledge and experience. In this way, we can achieve supported solutions in areas such as innovation, logistics, resources deployment and time-to-time advantage. And, ultimately, customer will become satisfied ambassadors of their own brand. 2.4 Connecting to a Functional and Emotional brand element The search for personal identity helps define what is important and what you need to know to gain self-esteem, approval and recognition. People like to feel a sense of belonging, to be part of something bigger then themselves. One way to define oneself is to connect a brand to its culture. Consumers no longer buy products only because of their functional quality but also buying a brand that stand for something. A brand needs to find a way and to differentiate itself from its competitor. It needs to connect with the consumers and creating emotional elements can do this. The emotional side of the brand and the personality help people connect to the brands. Brands can have personalities as much as the same way people do. It is the brands personality that defines brands in terms of human characteristics. 2.5 Sizes and Location The crucial importance is the size and location of the store. There are department stores, boutiques, shopping arcades, stores representing only one brand (single brand store). A flagship store is the most exclusive type of single brand store. The primary focus of a flagship store is not a sell product but to persuade customer to adopt the brands lifestyle. Consequently, a single brand store or flagship store is a suitable retail environment for commercial charity, for the persuasion and obtaining of customers. 3. Design proposal The chosen site location for the design is located at no51-53 shop house at Armenian street, which is beside SMU (Singapore Management University), in front of vanguard building, under fort canning park and in the middle of city hall and Dolby Gout MRT area. This site is surrounded by parking area, and most of it behind of the shop houses. Base on the survey about human traffic car circulation, most of the user of this parking lot is the student from SMU(Singapore Management University),business man, shopper, that going to vanguard building, Stanford House and Stanford Court are also parked their cars behind the shop houses. The problem is after they park their car they will use a small path and it is located at the corner of the site. Physical phenomenon that people tent to use a shorter route or short cut rather than a longer route to get to a certain place. After analyses the trends of shopper I come out with a design solution. The program is to propose a flagship store together with a new design, which is to create a new shopping experience. This design will increase the number of shopper. The Shortcut will attach to the old building and creates a contradiction between the exiting old shop house and the new design (short cut). The shortcut will be built within the retail space to link from Armenian street to the car park. The design of the short cut will attract people attention to walk in and coincidently they might be going to the flagship store. (I havent arrange this part, should be 3.1, 3.2, 3.3 ) ling jie†¦, help me to think about the abstract and conclusion.. :'( cant think†¦. huhuhuhuhuhuhuhuhuhuhuhuhuhuhuhhuhuuhh CONSUMERISM A PERSPECTIVE OF FLAGSHIPSTORE CREATE A NEW SHOPPING EXPERIENCE References: Lloyd Jones, Peter, 1940-Taste today. United Kingdom: BPCC Wheatons Ltd,exter. Rem koolhaas, 2005-s,m,l,xl. New York: The monacelli press. Curtis, Eleanor, 2007-Fashion retail. New York: Liz sephton. Judy chung,Chuihua, leong,Sze Tsung 2002-Guide to shopping, project on the city. New York: Taschen Msnuelli,sara.2006-Design for shopping. London: Laurence king Messedat, Jons, 2007- Flagship stores. Los angles: Avedition Gmbh Manuelli, Sara, 2006- Design for shopping. united Kingdom: Laurence King Publishing Ltd Cheng, Kelley, 2005- Style shopping: shops showrooms, Singapore: Page one Publishing Ltd Bibliography: http://usj.sagepub.com/cgi/reprint/35/5-6/981 www.ianlambertdesign.com