Top Notch Global Accounting Professionals †Myassignmenthelp.Com

Question: Discuss About the Top-Notch Global Accounting Professionals? Answer: Introducation In this passage, I aim to develop my own brand and discern its strengths and weaknesses based on other top-notch global accounting professionals. It is indispensable for me to understand the changing dynamics of business and corporate communication. Firstly, I have to create my own brand and compare and contrast it with two influential accounting professionals. In this section, I have to consider two eminent accounting professionals Ben Kellaway, Executive-HR and Marketing, Finance, Commonwealth Bank of Australia and Anthony Matis, General Manager-Business Development (Education), CPA Australia. For the assignment, LinkedIn profile management will be an important tool for understanding their strengths and weaknesses. The first accounting professional is Ben Kellaway, Executive-HR, Marketing and Finance, Commonwealth Bank of Australia. Ben Kellaway is supremely talented and formed an effective nexus with colleagues from the corporate world. Ben Kellaway is fundamentally a commerce graduate (Accounting and Organizational Behaviour) from Macquarie University, Australia. In addition, he pursued a diploma degree in Cost Accounting from the Institute of Chartered Accountants Australia. Professionally, he is highly networked and dynamic. He first started with BKR Walker Wayland, Sydney, Australia as an Account Manager. In that company, his role is to prepare statutory financial statements, conduct client management and participate in financial audits. Later on, he moved to Commonwealth Bank, Sydney Australia and subsequently, he reached the top-most position of the Bank. The second accounting profession is Anthony Matis, General Manager-Business Development (Education), CPA Australia. After graduating from Macquarie University and Southern Cross University, he joined the CSR Rinker Credit Union (Select Credit Union) as Non Executive Director. Later on, he moved to CPA Australia as General Manager and currently he holds the position of General Manager-Business Development (Education), CPA Australia. These two accounting professionals are very strong and dynamic in the respective sphere. By dint of merit and calibre, they have attained the height of success in the corporate world. The major strong points in their profiles are they are highly networked and have always used opportunities that came on their way (Brems et al., 2017). They are very diligent and productive, as far as their domain is concerned. For them, education feeds the right purpose and takes them to the pinnacle of success. These profiles have no weak points and the aspirant accountant professional should use their examples. In this section, I have to explain three differences of their personal branding. The first difference is Anthony Matis developed an Education brand and Ben Kellaway is an Accounting professional. Matis is more networked and effective than Ben Kellaway, as far as LinkedIn profiles are concerned. According to LinkedIn, Ben Kellaway pursued more courses (Accounting degree and Chartered Accountancy) than Anthony Matis. In order to create a personal brand, I should follow their examples and expand the horizon of my knowledge. The concept of Personal Branding can be explained as the recurrent process of developing a personalized image that strikes a chord with others in that respective field (Khedher, 2014). I have to select my target audience and outline branding mission for that particular domain. Based on the subject accounting, I aim to develop my own brand. At the same time, I intend to analyse the lessons gained from Career Boot Campaign 2017-Manchester. In 2017, I have attended the Career Boot Campaign in Manchester, England. I was greatly influenced by the particular event and the speakers motivated me to understand my basic needs. At the same time, they asked me to know where I was standing in the present and what would be my needs in the future References Brems, C., Temmerman, M., Graham, T., Broersma, M. (2017). Personal Branding on Twitter: How employed and freelance journalists stage themselves on social media. Digital Journalism, 5(4), 443-459 Khedher, M. (2014). Personal branding phenomenon. International journal of information, business and management, 6(2), 29